RTD cocktails can be a convenient way to enhance your beverage collection. They are also great for social events when you need to serve drinks fast.
To create a ready to drink cocktail, measure the ingredients with a scale. Include dilution or the amount of added water per drink when designing an RTD cocktail.
Convenience
Instead of having to gather cocktail ingredients and tools in order to enjoy a libation the consumer can simply open a can or bottle. This convenience is a major reason for the popularity of RTD cocktails. These drinks are also lower in calories than traditional cocktails. This makes them a great choice for those who are watching their weight.
The demand for high quality ready-to-drink cocktails has increased during the COVID-19 Pandemic. However, the category’s growth began well before this event. RTD cocktails became popular in restaurants and bars where it was impossible to stock an entire bar due to budgetary and staffing restrictions. However, the pandemic put a new spotlight on these products and created an opportunity for businesses to add them to their menus to capitalize on the increased consumer interest in RTD alcohol beverages.
RTD cocktails also appeal to those who wish to enjoy a drink at home or out in public, without the need of bartending knowledge. Many of the brands in the RTD cocktail market have set a high standard for quality and taste, and some traditional spirits companies are even offering their own lines of pre-mixed drinks, further legitimizing the product and increasing its credibility.
Some of the top brands in the RTD space use innovative packaging, and environmentally friendly production techniques. Cans have become the preferred packaging for this type, as they are lighter and reduce the carbon footprint needed to transport and store it.
The RTD Cocktail market has a bright future, as many beverage brands, both new and old ones, continue to innovate. Many companies are incorporating low-calorie, healthy options into their products to appeal health-conscious consumers. In addition, more and more consumers are seeking beverages that are made with organic ingredients and produced in small batches. RTD cocktails are available at local supermarkets and liquor stores that sell a variety alcohol beverages.
Variety
RTD cocktails offer consumers a delicious, convenient and portable beverage option. These pre-mixed alcoholic beverages combine spirits, wine or beer with mixers and flavors in a ready-to-consume format. They are available in a wide variety of cans, bottles and cartons to suit different preferences and occasions. Drinks made by companies with a good reputation are more popular. They also use high-quality ingredients and don’t add unnecessary additives. Whether they are enjoying a cold IPA, a lemondrop martini or a tropical sunset, today’s drinkers expect their canned cocktail to taste as though it came from a professional bar.
In recent years, the popularity of RTD cocktail has increased dramatically, thanks to their convenience, quality and variety. The introduction of new products has given the category a fresh look, and it is now one the largest sectors in the alcohol beverage industry.
Unlike other RTD options like malt-based seltzer, the popularity of these cocktails is largely driven by consumers who seek out higher quality and more flavor variety than those offered by hard seltzer brands. Spirits-based RTD cocktail sales topped the growth of all RTD beverages. They even outpaced traditional club-style drinks.
Many brands in the category also create unique variations of classic cocktails to appeal to certain demographics. Some brands, for example, offer vegan and organic cocktails. Others offer cocktails with a lower alcohol content to appeal to older adults and those with concerns about their health. In addition, some brands are offering “perfect pour” margaritas and whiskey sour varieties with a patented bottle design that mixes the drink as you open the lid.
These innovations in the RTD cocktail industry have driven a rapid rise in sales, especially in off-premise channels. As a result, bars and restaurants can now sell a range of premium, branded cocktails directly to their customers as an alternative to keeping their own bar carts fully stocked.
These new bottled beverages are ideal for stadiums and concert venues, hotels, resorts, weddings, casinos, airports and airlines, as well for individuals who prefer the convenience of ready-made cocktails, but lack the energy, time or budget to make them themselves.
Flavor
Whether you prefer a classic margarita or a whiskey sour cocktail, or a pink cranberry cocktail, canned cocktails come in all of your favorite flavors. You can be assured that the drinks are made from premium spirits and natural ingredients. Plus, the innovative bottle design mixes the drink as you pour for ultimate freshness.
The market for ready-to-drink cocktails (RTDs) has grown rapidly in recent years, driven largely by consumer demand. Restaurants and bars have begun to include RTD cocktails in their beverage menus, to meet this trend. They offer a convenient and convenient way for customers to relax and enjoy a cocktail.
Prior to the COVID-19 outbreak, the RTD market was dominated by soft drinks that were malt-based and contained artificial ingredients. They also had a higher level of alcohol than a bar-sized cocktail. To stand out from the crowd, many RTDs focused on reducing additives, using more natural ingredients and eco-friendly packaging.
As a result, the new generation of RTD drinks has gained momentum and is expected to continue growing over the next several years. In addition to their convenience, these cocktails offer a great way for restaurants and hotel to increase revenues without having to hire additional staff or undergo extensive bartending education.
Developing and producing a successful line of RTD cocktails can be challenging. The choice of alcohol base has a huge impact on flavor, cost and distribution. It’s crucial to work with an alcohol distributor who understands the market, and can help you navigate the complexities involved in developing a spirit-based drink that can be sold in bars and other on premise locations.
Businesses in the hospitality sector must embrace innovation and adapt to the growing demand for premium RTD cocktail. Establishments that are able keep up with this changing market by creating in-house products or partnering with established brand will be most successful.
Alcohol
A quality cocktail is made from high-quality alcohol. This will keep the drink as fresh as possible and stable for longer than other beverages such as beer or hard seletzer. A high-quality, ready-to-drink drink must not contain artificial colors or flavors. Citric acid and artificial orange flavors are used in many canned drinks to maintain shelf stability. This can affect the overall experience. A quality cocktail should also be made with 100% real fruit juice.
A ready-to-drink cocktail is perfect for anyone who wants a high-quality drink that they can enjoy without having to spend a lot of money at a bar or restaurant. It is also a good choice for individuals who do not have the time or the space to stock a full bar in their home. A ready-to drink cocktail is also a good choice for those who prefer low-alcohol drinks, such as vodka and tequila.
The cocktail industry is booming, with a growth rate of 13.4% from 2022 to 2030. Consumers are seeking higher-quality ingredients, more variety of flavors, and eco-friendly packaging. As a result, more beverage brands are entering the market, offering premium RTD cocktails made with natural ingredients and less sugar.
RTD cocktails that are exceptional should taste as if they were made by a professional bartender. This can be achieved by using premium ingredients and spirits. These include tequilas, vodkas, rums, gins, and whiskeys. In addition to these high quality spirits, the best RTD cocktail recipes are made with a wide variety of fruits and spice.
RTD cocktails can also be made from non-alcoholic ingredients like tea and juice. To capitalize on this trend, drink manufacturers should offer a wide range of flavors, including traditional and unusual combinations. This will increase the appeal of these products to a wider range of consumers. Moreover, these products should be available at convenient locations. For example, bars and restaurants should consider stocking RTD cocktails in their refrigerators, or they could be sold at airports, stadiums, theatres, and hotels.
